Brand X is about filling a need.
No big markups. No dealer margins. No gimmicks.
Our costs are lower, so your costs are lower.
Our Mission
We focus on one thing above all, value. We provide value by cutting our costs, not quality.
We know that only one thing really matters to a driller at the end of the day; how many feet you were able to drill. With that in mind, we have developed our product line to include tools that have everything needed to get the job done and nothing they don't. No fancy names, no two-tone paint jobs, no un-needed bells and whistles, just quality and value without compromising performance.
“We are here to help customers save money and finish the job. We don’t want to “get rich” off of each sale, we depend on our quality and value bringing our customers back time and time again.”
What SETS US APART
We have been able to develop design, inventory and manufacturing innovations that allow us to shave considerable costs while still providing quality tools.
- When a traditional PDC bit has major damage to the blades, the tool is unrepairable. Our modular PDC bit design allows for normal "PDC repair" and, if needed, complete blade replacement. Saving you from having to completely replace the tool.
- Our PDC bits are manufactured in-house and have proven their performance both in the U.S. and internationally.
- We have built PDC reamers and PDC Hole Openers for years. We offer a streamlined design that is budget friendly.
- We stock a huge selection of tri-cone bits to fit every budget. New, Surplus, ReRun and ReTip bits in stock at all times.
- Our sales team is not commission based (which is rare in the tooling industry), which drastically lowers our overhead and saves our customers money.
- With our focus on volume sales, we have some of the lowest prices in the drilling industry.
- Our Roller Cone Hole Openers are built on a "Platform" system. This means that if you buy an 8" or a 12", they'll have the same connection and use the same adapter, saving you money and lowering our inventory costs, which also save you money.
- We are not greedy. We love what we do as much as you do. We sell our tools at price that we can live with and our customers can afford.